Plumbing can be a very lucrative business especially if you operate in a large area. However, if competition is stiff within that area, you have to jostle your way into your market’s mind. You cannot just rely on word of mouth to get your services known to other people. After all, most people do not pick up their phones to call their friends to ask for referrals for plumbing services. People go online to look for service providers. That is why it is necessary for you to have an online presence like a website. You should also know or hire some someone adept on SEO for plumbers.
SEO is Search Engine Optimization. It is the process of affecting the results of search engines like Google, Bing, and Yahoo when certain keywords are searched so that a certain website will show up in the top search results (preferably number 1 or at the very least in the first page). For example, when a potential client searches for “plumbers in Denver,” and if you have a successful SEO strategy using those keywords, your website will show in the top search results.
You can work to be top of mind among your existing customers and you can work on getting their loyalty. However, you must also work to get new customers lest you find yourself run out of job prospects. In order to be successful as a plumber, marketing should be one of your top business priorities.
So, how can you market your services effectively?
Get Found Online
As mentioned earlier, you should have your own website. You do not need to make it too complicated. You only need to provide important basic information like company name; location of your office; how you can be contacted; operating hours, if any (some plumbers are on call 24 hours a day, 7 days a week); and areas you service. Add in testimonials from your existing customers to improve your credibility.
As also mentioned, you should have an SEO strategy so that your website will easily be found. If you do not know anything about SEO, hire one who knows. For a plumber, SEO knowledge is the least of his priorities. You don’t have to do it yourself. You can always get someone to do it for you.
You should have a good logo that sticks. Meaning, it should be aesthetic enough to be easily remembered and it should be designed in a way that it will convey service reliability. Branding is no longer just a concept for big corporations. It should be embraced by each business, big or small, or even people who provide professional services like doctors or lawyers.
Getting a good logo design is a worthy investment. A logo can represent reliability, quality, and value for money. Your logo, when done well, will be the first thing that will come up in a person’s mind when they think about you and your business. Your logo should be included in all of your advertising formats to ensure consistency. We will discuss in succeeding posts other advertising formats that you can use to market your services.